Reactive Technologies recognised as ‘European Energy Management Company of the Year’ by Frost & Sullivan

November 08, 2016


  • Reactive Technologies commended for staying ahead of the technology curve in the energy management market
  • Reactive Technologies’ solutions integrate and optimise the operation of numerous small-scale energy assets holistically, enhancing the overall communication and resilience across the network
  • Win comes only a year after receiving the 2015 European Entrepreneurial Company of the Year Award in ICT for Smart Energy


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Based on its recent analysis of the energy management market, Frost & Sullivan recognises Reactive Technologies with the 2016 European Frost & Sullivan Company of the Year Award. Reactive’s visionary strategies for energy management and ground breaking communications technologies are revolutionising the energy industry. “Our solutions transform complex data and operational flexibility into tangible benefits for end customers, network operators and the energy system as a whole,” said Dr Jens Madrian, CFO and CCO at Reactive.

Reactive’s demand side response (DSR) solution, Tradenergy, boasts a smarter, zero-carbon approach to energy management, rendering the traditional model involving heavy investments in hardware and uncertain returns redundant. Tradenergy is based on a secure, cloud-based platform that uses mass communications technology to maximise end-users’ inherent operational flexibility. It can remotely optimise and aggregate energy-consuming assets, such as refrigeration, heating, ventilation, and air conditioning (HVAC); as well as energy-generating assets, such as solar arrays and energy storage.

“Tradenergy enables a transition to a greener energy system by shifting reliance from a small number of transmission connected, carbon intensive generation assets to a large volume of distribution connected, lower carbon demand and generation assets. Reactive’s technology is asset agnostic, so can integrate with any type of electrical equipment, thereby giving users access to a complete suite of intelligent energy management benefits across their asset base,” said Frost & Sullivan Senior Industry Analyst Gautham Gnanajothi. “This DSR service is also future-proof; a software based solution that allows customers to adapt easily to the constantly changing nature of energy markets without disruptions to service, maintaining their ability to extract financial value from their energy portfolios.”

In another first, Reactive developed the revolutionary Grid Data Measurement System (GDMS), a communications platform that can cost effectively send and receive digital messages throughout transmission and distribution networks. Without GDMS, small-scale assets would need an internet or cellular connection and an interface to participate in DSR, which can be financially prohibitive. This is particularly the case for hard-to-reach assets as well as those connected at the domestic level. GDMS opens up DSR opportunities to all network connected assets by enabling them to communicate remotely through existing electricity network infrastructure with no cost to asset owners.

Reactive’s business model is also ground breaking in that it encourages a wider adoption of demand response by not imposing long-term, locked-in contracts, which are commonplace in the market. Its business model is instead based on remuneration-on-a-revenue share basis with zero or minimal capital investment, thus minimising financial risk for customers.

“Despite being a young company, Reactive has gained key corporate customers and partner support to allow for the safe, accurate, and reliable remote control of energy consumption,” noted Gnanajothi. “By positioning its products as part of a cleaner, greener, more efficient, dynamic, and responsible energy system, the company has managed to instil a sense of ownership among its customers. Similarly, by marketing its products as an innovative, Internet-of-things-based technology, it has generated excitement among its technology-savvy customers.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognises a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.


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