Reactive Technologies offers a smarter, more flexible and profitable way to manage energy consumption

November 19, 2014


Stand D65 – EMEX, ExCel, London, 19 November 2014 – Reactive Technologies is demonstrating an ultra-responsive smarter demand-side management (DSM) service called Tradenergy® during this year’s Energy Management Exhibition (EMEX) at ExCel London, from 19-20th November.
Described by Reactive Technologies as ‘one of the most significant innovations to the energy market in decades’, the new service changes the traditional approach taken by the UK’s existing demand-side management (DSM) aggregators, by avoiding long-term, locked-in contracts and high CAPEX investment in new hardware.

Thousands of businesses, including supermarkets, office buildings, hotels and campuses,  are set to save significant sums of money on their energy bills simply by allowing Reactive Technologies to remotely optimise how and when individual electrical assets, such as lighting, air conditioning and refrigeration, consume power.

CEO and co-founder of Reactive Technologies, Marc Borrett said: “The energy industry has continued to focus on large individual assets such as back-up generators to provide balancing services to the national grid. However, we recognise the energy industry is facing a flexibility challenge. Our heritage and cloud platform comes from the mobile communications sector, where managing millions of individual devices is an everyday reality. We are now applying this communications capability, along with some highly unique technologies to the energy industry and major energy users.”

Smarter DSM technology

The traditional approach to demand-side response (DSR) in the UK is to wait for a request from the grid operator to turn down or turn off non-essential equipment during times of grid stress or peak demand. These ‘events’ happen sporadically and the revenue earned from DSR programs such as Short Term Operating Reserve (STOR) can be unpredictable.

A secure, cloud-based software platform allows Reactive Technologies to control and shift their customers’ energy demands while maintaining normal operations. This allows businesses to minimise their spend on electricity and benefit from a wider choice of revenue streams.


In order to provide flexibility, control and optimisation of unlimited numbers of existing energy consuming devices, Reactive Technologies partners with third-party energy consultants and controls manufacturers.

Reactive Technologies and Danfoss, a world leader in refrigeration controls, recently announced a partnership that enables energy demand shifting in large-scale supermarket refrigeration systems. Following extensive trials, the service has been proven to be able to deliver material cost savings and additional revenue streams for large supermarket operators, without any disruption to daily business operations.

Editors’ notes
High-res images are available to download here.
About Reactive Technologies
Founded in 2010 by Dr Heikki Huomo and Marc Borrett, both technology veterans and entrepreneurs, Reactive Technologies Limited is a leading UK smart grid company focused on delivering innovative technology solutions in zero carbon demand-side management (DSM), network efficiency, reactive power management and the integration of renewable and intermittent generation into the grid.
Reactive Technologies’ expertise in mass communications brings a new approach to the challenges of managing electrical energy at scale without disrupting customer operations. Working with end customers and partner organisations, Reactive Technologies delivers an unrivalled, cloud-based DSM service (Tradenergy®) that enables flexibility and control in energy management and allows access to a broader range of demand management revenue streams.

About Tradenergy DSM service
Tradenergy redefines traditional demand-side management (DSM). The Tradenergy service combines powerful communications technology with innovative cloud-based software to remotely adjust the power usage of commercial and industrial customers’ electronic assets – from heating, ventilation and air conditioning units, to refrigeration and freezer systems.
Tradenergy provides an integrated and unrivalled DSM service that offers flexibility, control and optimisation of unlimited numbers of existing energy consuming devices. It allows customers to optimise energy consumption; reduce energy costs; and increase revenues by using electrical energy more efficiently – 24/7 and 365 days a year.

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