Former RWE npower CFO Jens Madrian to join intelligent energy management innovator – Reactive Technologies

May 23, 2016


Reactive Technologies, a leading UK-based smart grid and demand-side management (DSM) company, has appointed Jens Madrian as both Chief Financial Officer (CFO) and Chief Commercial Officer (CCO) as part of its plan to lead the smart power transformation taking place in the UK energy sector.
Jens will officially take up his dual role as CFO and CCO with Reactive Technologies on 1st June. His main responsibilities will include driving the strategic, financial and commercial development and growth of the company in the UK and overseas.

Jens joins at a significant stage in Reactive Technologies’ expansion as it grows its team of energy and technology specialists to support the widespread deployment of ‘Tradenergy’ – a patented, cloud-based, intelligent energy management platform. Through the deployment of smart power technologies, such as intelligent energy management services, the National Infrastructure Commission estimates that UK consumers could save around £8 billion a year by 2030.

Commenting on his decision to leave RWE, one of Europe’s largest utilities, and join Reactive Technologies, Jens said: “For several years I have witnessed the gradual transformation of the energy sector in the UK and other European countries. The transition from a centralised energy generation industry, that continues to rely heavily on polluting fossil fuels, to one that will inevitably involve decarbonisation, decentralisation and digitalisation – or ‘3Ds’ – is turning the industry on its head.
“For me personally, it’s all about making a positive difference for our customers and the UK overall. When I asked myself which companies were best placed to introduce and lead transformational change in the energy sector, I was impressed by those demonstrating the ability to adapt quickly and introduce valuable experience and expertise from other industry sectors.

“The ‘democratisation’ of energy and the power shift towards energy customers that can generate and store their own electricity (prosumers) creates opportunities for innovative companies to change how to think about energy. Reactive Technologies is one such organisation that is driving serious technology-enabled disruption in the market. It does this through the deployment of its cloud-based software platform. Tradenergy is capable of securely managing millions of assets in real-time, unlocking their operational flexibility by intelligently managing them to provide the maximum value to consumers, grid operators, generators and energy suppliers.”

Jens continued: “Large corporate utilities are mostly ill-equipped to deal with the rapid cultural and strategic changes combined with high innovation and the changing landscape of competitors as we’re seeing it in the energy industry. The UK’s energy sector is now at the cusp of structural transformation. The challenges we face during this fundamental re-organisation are exciting and ones that we, at Reactive Technologies, are well equipped to lead. Joining Reactive Technologies is simply the most exciting challenge I can imagine to take on.”

Reactive Technologies will continue to bring highly sophisticated communications engineering technology products and services to the energy space, enabling a fundamentally more intelligent use of energy in all parts of the value chain of electricity.

Marc Borrett, CEO and co-founder of Reactive Technologies said: “I am delighted that Jens has joined us at this critical stage of our development. His background and understanding of the energy industry make him a great addition to our senior management team. Jens brings with him a wealth of strategic, financial and commercial experience from his work both in the UK and Europe.

“Jens knows better than anyone the energy consumption and risk management needs of large industrial and commercial customers, having turned around that division at RWE npower. He shares our vision about how energy can be better used and managed by all stakeholders within the industry. His deep understanding of the energy sector will ensure that our innovative intelligent energy management capabilities will be at the heart of addressing our customers’ most imminent needs.”

Notes for editors
• A selection of high-res images of Dr Jens Madrian can be downloaded here.
• A biography of Dr Jens Madrian can be downloaded here.
• Jens will be giving a keynote address at the Said Business School, University of Oxford on Friday 27th May 2016 – Oxford Energy Perspectives, ‘Disrupting the developed energy sector’. More information here.

About Reactive Technologies
Founded in 2010 by Dr Heikki Huomo and Marc Borrett, both technology veterans and entrepreneurs, Reactive Technologies Limited is a leading UK intelligent energy management company focused on delivering innovative technology solutions in zero carbon demand-side management (DSM), network efficiency, reactive power management and the effective integration of renewable and intermittent generation into the grid.

Reactive Technologies’ expertise in mass communications brings a new approach to the challenges of managing electrical energy at scale without disrupting customer operations. Working with end customers and partner organisations, Reactive Technologies delivers an unrivalled, secure, cloud-based DSM service (Tradenergy®) that enables real time flexibility and intelligent energy management, allowing access to all sources of available value within the energy system

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